Programme overview

Learning Outcomes

By the end of this programme participants will acquire actionable insights tailored for your hotel in Revenue & Distribution Management, enabling implementation of key actions to support revenue optimisation.

Who is this course for?

This course would be beneficial for individuals involved in the management of hotels, particularly those responsible for revenue and distribution management.

Content Covered:

Revenue Management

• Trends in Revenue & Distribution Management
• Where does Revenue Management sit in your organisation?
• Collaboration across Sales/Marketing/Revenue
• What is the best approach for pricing your hotel
• What makes a good competitive set?
• Benchmarking for growth

Trainer Profile

Shannon College of Hotel Management

Shannon College of Hotel Management, founded in 1951, is Ireland’s only dedicated Hotel Management College.
We offer two Level 8 Business degrees as well as 5 Postgraduate courses and plenty of further education options which include flexible programmes, PG certs and PHD Scholarships. All of which prepare and further develop students for careers in business and hospitality management. Shannon College of Hotel Management is a College of the University of Galway and all programmes are awarded by the University.  Shannon College’s Continuous Professional Development (CPD) offering is in addition to our main stream under graduate and post graduate programmes. At Shannon we work closely with the hospitality industry and our objective is to offer excellent CPD thus ensuring our programmes are both relevant and current to the various industry stakeholders. In particular for employers and individuals wishing to enhance their skillset and present opportunities for career progression.

Supported by

The Irish Hospitality Institute (IHI) was founded in 1966 as the professional membership body for professionals working within hospitality, tourism and catering industries in Ireland.

Since its founding, the IHI has been dedicated to promoting professional development and lifelong learning through a variety of management development and training initiatives, including seminars, conferences, and networking opportunities.

“Our mission is to encourage and enable the professional growth of our industry professionals while also promoting excellence in the hospitality and tourism industry”.

We are pleased to partner with the Irish Management Institute and the Restaurant and Hospitality Skillnet to support the professional development and growth of our industry professionals.